Taylor Swift fans with disabilities faced additional challenges when trying to purchase tickets for her Eras tour earlier this year. Ticketing giant Ticketek has now taken steps to address these concerns by launching a new accessible online platform. Advocates have welcomed this move and will closely monitor its implementation.
Ticketek Launches Accessible Online Platform
Ticketek addresses challenges faced by Taylor Swift fans with disabilities
Ticketing giant Ticketek has launched a new accessible online platform to improve the ticket purchasing experience for Taylor Swift fans with disabilities. Previously, these fans had to rely on phone support or email to book accessible tickets, which was frustrating and often led to them missing out on events. The new platform allows users to purchase accessible and non-accessible tickets in the same transaction, providing concertgoers with disabilities the opportunity to sit with their family, friends, or support workers.
This initiative is a result of collaboration with community members and organizations such as Spinal Life and the Physical Disability Council of NSW. By providing everyone with an equal footing, the CEO of Spinal Life Australia emphasizes the importance of equitable access. Other ticket providers, including Ticketmaster and Humanitix, are also working towards improving accessibility in ticketing for events.
Easier Ticket Purchasing for Taylor Swift Fans with Disabilities
The new platform allows fans to overcome previous challenges
The launch of the accessible online platform by Ticketek has made ticket purchasing easier for Taylor Swift fans with disabilities. In the past, these fans had to go through a cumbersome process of booking accessible tickets via phone or email, which often deterred them from attending events. With the new platform, fans can now conveniently purchase both accessible and non-accessible tickets in a single transaction.
This improvement enables concertgoers with disabilities to sit with or near their loved ones, creating a more inclusive and enjoyable experience. By considering the needs and feedback of the community, Ticketek has taken a significant step towards ensuring equal access for all fans.
Collaboration with Community Organizations
Consultation with Spinal Life and Physical Disability Council of NSW
Ticketek's development of the accessible online platform was the result of consultation with community members and organizations such as Spinal Life and the Physical Disability Council of NSW. By actively involving these organizations, Ticketek gained valuable insights into the challenges faced by fans with disabilities and implemented solutions to address them.
Through this collaborative effort, Ticketek has demonstrated its commitment to inclusivity and accessibility. By working closely with community organizations, ticket providers can better understand the needs of their diverse audience and create platforms that cater to everyone's requirements.
Improving Accessibility in Ticketing Industry
Ticketmaster and Humanitix also working towards accessibility
Ticketek is not the only ticket provider working towards improving accessibility in the industry. Ticketmaster and Humanitix are also making efforts to enhance the ticket purchasing experience for individuals with disabilities.
By implementing accessible online platforms and considering the specific needs of fans with disabilities, these ticket providers are striving to create a more inclusive and equitable ticketing industry. This collective effort is a positive step towards ensuring that everyone has equal access to live events and concerts.
Taylor Swift's Eras Tour
Upcoming tour dates in Melbourne and Sydney
Taylor Swift's highly anticipated Eras tour is set to take place in Melbourne from February 16-18 and in Sydney from February 23-26. Fans can now look forward to an improved ticket purchasing experience, thanks to Ticketek's new accessible online platform.
Whether you're a fan with disabilities or not, this tour promises to be a memorable experience for all attendees. Don't miss the opportunity to witness Taylor Swift's incredible performances and be part of the Eras tour phenomenon.